Dr Shahid Rasool, Senior Scientist at CSIR-Indian Institute of Integrative Medicine, Jammu, and Scientist in charge of its Field Station at Bonera, Pulwama, says that for the past few years, lavender cultivation has added a purple tint to fields and sloppy land tracts in J&K, especially in Bhaderwah. Dr Shahid along with Dr S Chandra initially carried out the lavender survey in the region in 2009. He says that with governmental support through initiatives like CSIR Aroma Mission, Start Up India Scheme, and other farmer and industry-oriented initiatives, the present pace of expansion of newer areas under lavender cultivation and favourable climatic conditions, J&K could surpass Bulgaria in the production of lavender.