Some decades ago, when the Shiv Sena—led by its founder and unapologetic Hindutva mascot Bal Thackeray—issued warnings to shopkeepers in Mumbai to change their signboards from English to Marathi, few paid heed. Some days later, the verbal warnings took on a violent shape when lathi-wielding Shiv Sainiks took to the streets and vandalised the signboards. Even shops owned by Maharashtrians were not spared as they sported English signboards. In the years since then, the party’s promotional agenda for Marathi has been marred by violence. Old-timers who lived through the era, when the Shiv Sena’s “only Marathi language in Mumbai” agenda had become its central theme, say that the party had not moved any further. “Though the party had steadfastly held on to the Marathi agenda, the leaders have not followed it in their own lives. The children of all the leaders have studied in expensive English-medium schools and colleges. Emulating them, the cadre too sent their children to English-medium schools. So essentially, it was a half-hearted attempt to impose Marathi on the non-Marathi speaking people,” says a historian who has closely followed the development of the party over the years.