Prime Minister Narendra Modi is increasingly appearing everywhere in the public space. He is at railway stations in selfie-points, his cutouts are there in public events, his photo-booths are there in educational institutions, and his hoardings decorate every nook and corner of the country. When the Chandrayaan-3 lands on the Moon in the greatest achievement of the Indian space programme, hoardings with Modi go up. While India hosted the G-20 Summit, Modi became the Indian ambassador to the world as G-20 hoardings with his face lined up the national capital even though several other top leaders of the world were in attendance. Such omnipresence of Modi has been questioned by critics as the over-politicisation of the public space.