Consumer packed goods companies have started using big data and machine learning to determine which of the retail stores should get what commodity and at what price. Many of the manufacturing organisations worldwide have started using predictive analytics to analyse their planning efficiency. Using AI techniques, logistics and transportation companies have started planning significant route optimisation, reducing cost and delivering faster to ports. Banks, stock markets and insurance companies use data, machine learning techniques and natural language processing techniques to provide the precise stocks and other financial products recommendations to their customers. Transformative aspects of AI seem to be going beyond delivering powerful use cases and outcomes. It seems to be changing the model of business itself. Organisations are no longer getting measured by the number of employees, assets and real estate they hold. Classic adage of David killing a Goliath is not a fable anymore. AI seems to have the potential to take a powerful business opportunity, analyse a lot of data with powerful algorithms and present the outcome through multiple channels to bring transformation right at the doorsteps (or screens) of consumers. Possibly, that is where it is getting a bit worrisome.