As governments around the globe scramble to enlist corporate and philanthropic support to deal with the COVID-19 emergency, the eastern State of Odisha has set the pace for corporate partnership as an integral part of its response to the calamitous oxygen crisis. In doing so, away from the national spotlight, the disaster-prone state may well have forged a template for an effective and at-scale Public-Private-Partnership (PPP) model for disaster management for the rest of the country to follow.