“I can’t breathe!” The last words of George Floyd, a black man who was killed in police custody, spurred a wave of outrage and protests in the United States. The Black Lives Matter movement is yet another instance of mass assertion by the black community to give voice to their angst and challenge their discriminated position in the American social hierarchy. The previous such mass assertion via the Civil Rights Movement in the 1960s led to legal equality and political rights for the black community. This one is still a ‘work in progress’.