Social media, despite being a wasteful distraction for the most part, is immensely entertaining and educating at times. Social media spaces in Kerala revived over the past few years a facet of the Malayali mind that had seemed almost extinct – sense of humour and capacity for satirical commentary. From producing some of India’s finest cartoonists to developing a cottage industry of humorous writings of varying standards, laughing and making others laugh has been a hallmark of Keralan culture for centuries. This propensity for creative subversion, a persistent ‘itching to deride’ - to borrow a phrase from Alexander Pope – began to decline a couple of decades ago. The advent of Prime Minister Narendra Modi on the national political scene and the moves by the Sangh Parivar to strengthen their foothold in Kerala, however, have helped the Malayali regain her sense of humor and satire.