The organisational decay of Congress has exacerbated another basic problem facing the party. The BJP, thanks to its parent organization, the RSS, is a cadre-based party that has honed its strategy of employing its dedicated workers to get out the votes for its candidates during election times and, equally important, for conveying its message to potential voters in between elections. It is also far more media-savvy than the Congress and dominates the social media through its well-oiled media cell that commands and controls thousands of trolls. The Congress lacks these assets and has, therefore, traditionally banked on the charisma of its leadership and its pluralist ideological appeal cutting across caste and religious divides to turn out the votes.