The Supreme Court on Friday agreed to examine a plea seeking a direction to Centre for formulating a Uniform Code of Pharmaceutical Marketing Practices to curb unethical practices of Pharma companies and ensure an effective monitoring mechanism, transparency, accountability as well as consequences of violations. A bench of Justices DY Chandrachud and Surya Kant issued notice to the Centre seeking its response in six weeks saying it wants to know what the government has to say on this issue. At the outset, senior advocate Sanjay Parikh, appearing for petitioner ‘Federation of Medical and Sales Representatives Association of India’, said that this is an important issue in the public interest and there is a recent judgement by this court which said that both bribe-giver or bribe-taker both are prohibited. He said that Pharmaceutical companies are saying that they are not liable as the bribe-takers are the doctors and in foreign countries, they have legislation to curb these unethical marketing practices.