Sex-selection of cows has become more affordable for farmers and cattle-rearers in Uttar Pradesh. Now, they would have to pay a levy of only Rs 100 per conception as against the earlier charge of Rs 300. The state government feels the charge of Rs 300 per conception had been economically unattractive for the farmers and deterred them from participating in the project, which is officially called the "Sex Sorted Semen" scheme. It aims to increase the productivity of cows on one hand, while reducing the number of unproductive male cattle on the other.