“The Anaemia Mukt Bharat is a major priority programme. Some of the Preraks have taken it on themselves to educate and improve the attendance for taking these Iron Folic tablets from the Anganwadi centres, and the ANMs (Auxiliary Nurse Midwife), as well as consumption of these tablets. Less than 20 percent (beneficiaries) were receiving it and a very small percent, in single digits, who were actually consuming it. The Preraks did some pilot projects, using communication and peer-to-peer communication, and by using adolescent girls as change agents, in their blocks. They have driven the acceptance of the Iron Folic tablets, and consumption is now quite high,” he added.