Safeguard tradition. Save Sabarimala. Such have been the rallying cries of the prickled phalanxes protesting the recent Supreme Court judgment that overturned the ban on women between the ages of 10 and 50 entering the Ayyappan temple at Sabarimala in Kerala. In the eyes of many Malayalis, this was an assault on a tradition that, since time immemorial, had defended the immaculate chastity of their naishthika brahmacharin (chaste, perpetual religious student) lord. But memory is short, and hoary observances can be of surprisingly recent provenance; claims that the ban was only a few decades old—and not some eternal, divinely-ordained diktat—have been doing the rounds on social media and in news reports.