NRGs are likely to target villagers across Gujarat, as there is significant resentment against the Bharatiya Janata Party (BJP) in rural areas. Several leading business personalities from Los Angeles have made a strategy for the diaspora community to reach out to the local communities. It has set a target of persuading at least 100,000 voters across the state. Dr Vasudev Patel, national organisation secretary of the BJP in the United States, says they follow two campaign strategies. While some NRIs work on the ground and campaign in different villages, others who could not make it to India take to online campaigns, make phone calls to their relatives, villagers and the neighbours and tell them why they should vote for the BJP. “They also make online videos and share on social media platforms,” says Patel. In Anand, where the BJP lost to Congress by a considerable margin in 2017, over 2,000 NRGs are expected to actively campaign for the BJP on the ground.