Is the Ganga a revered river because it is economically important or is it economically important because it is revered? This is a crucial question, wrapped in philosophy and enveloped in the mists of time, and yet one that has a contemporary resonance. The Ganga’s economic and social impact on India and indeed the Indian subcontinent is what warrants its cleaning, renewal and optimal utilisation as a river, a water resource, a waterway, natural capital as it were, for the 500 million Indians—one in three of all citizens—who live in the Ganga basin.