The boom in the desi leisure motorcycling market came at the right time for RE, affording its push to go global. That meant setting up the UK Technical Centre, and the push in North and South America. It also led to a diversification in product portfolio with a café racer, the GT 535, and the Himalayan ADV. The two were not received well, the GT 535 written off as a bone rattler and the Himalayan for bad build quality. What RE did especially well was learn from its mistakes. The platform for the 535 led to the Interceptor and the GT 650; the Himalayan is in its second gen avatar, with plans to bump up the 411 cc engine to the 650 range. Now, you can hardly see a bad review, especially since the price points make it such a value-for-money proposition in the West. The book perhaps could have dwelt a little more on RE’s future global strategy. There is fatigue in the Indian market (RE is no longer an exclusive thing; one in 15 motorcycles on the road is now a company product), sales have slowed down and the mid-range market is crowding up.