What Coke Has Learned In The Last 10 YearsGoizueta's StrategyOne SystemThe labels 'global' and 'domestic' no longer apply.Have to plant our flag everywhere.Have 4 of 5 top soft drink brands.In the US, people consume more soft drinks than water. We'll see the same wave (elsewhere).Isdell's strategyDistinct and different strategies for big emerging markets.Reinstatement of separate US and international heads.More nuanced resource allocation.Learning from Japan about variety.Halving of growth target.***BRedefining Global Strategy