All these factors combined to make private sector intervention necessary in higher education. Corporate players who often play multiple roles—as parents of enrolled students, recruiters, sponsors—see merit in integrating with the coursework early on, to be able to better prepare students for future roles as professionals. This has caused the growth of private universities, which have the capacity to bring together the human and capital resources needed to boost the quality and availability of opportunities in higher education. A number of these new universities are bringing in new curricula, ideas, pedagogy and research capabilities into the country. Though more expensive than their government counterparts, they are able to address the gaps in high quality education in India at a fraction of the international cost Anant National University, Ashoka University, OP Jindal University, Azim Premji University, Shiv Nadar University and Krea University are a few such universities that are offering students the flexibility to step away from the narrow confines of the feudal higher education system and learn in a more flexible environment from international faculty members. They have been able to ignite renewed interest in liberal arts and design by offering students the flexibility to take courses from multiple disciplines based on the principle of allowing them to follow their heart, rather than restricting them through the requirements of a specialisation-focussed curriculum.