The idea behind the launch of a bilingual web platform was to look at and address adolescent sexual reproductive health and rights. It was an area that had huge challenges of how to get young people to talk about these issues, how they accessed information, and what they thought, among other things. The bilingual idea came because of the focus on the Hindi-speaking belt. Love Matters was born not because we thought it was a great idea. We conducted research and got adequate evidence to suggest that people want to understand the information they got in context of sex and relationship. They wished to know about sources of information, credibility, gaps, and how they want to assimilate it. A high percentage of young people spoke about accessing pornography and depending on conversations with peers which, of course, resulted in twisted notions around sex and relationships. We realized that they didn’t get the correct information, and it impacted the way they made decisions. In pornography, it is demeaning to see how women are treated. Such understanding trickled down to adolescents in a way that was not being discussed openly.