#ValimaiUpdate??” As hashtags go, that one had a nasty habit of popping up everywhere—as placards during the India-England cricket matches at Chepauk, at election campaign meetings in Tamil Nadu and even as T-shirt blurbs. It was an expression of frustration and curiosity by eager fans of Tamil film hero Ajith Kumar wanting to know when his next movie Valimai (Strength) would hit the theatres.