Outlook is 22, not yet of drinking age but responsible enough to decide whom to vote for and marry. Like every adult, Outlook too has existential anxieties about an unknown future. We constantly seek out doomsday prophets to fret first about the future of print and then that of magazines as a genre. As with all other old technologies, print too is prophesied to die: like a patriarch lying on a charpoy with young relatives all around waiting for his death. We have been told that the replacement will have a dramatic S growth curve and all that we need to look for now is the tipping point. While waiting for it, print still mops up ad revenue in thousands of crores. Four or five jackets for Diwali are a regular feature for some big papers. Their turnover-to-profit ratio is mind-blowing. At this rate, when we reach the tipping point, when print finally dies, these behemoths would have begun eating up all the digital ad revenue as well. Tomorrow is now. If we are good today, if we are on top of the print game—in content and advertisement—tomorrow is ours. But if we are not in the bus now, we can’t hope to be even in the bus stand tomorrow.