Export non-performance has to do with the fact that 52 years after Independence, we are still unable to produce quality products at cheap prices. This is due to the license raj that set us back at least 20 years in terms of industrial development. I strongly believe the traditional concept of swadeshi must be redefined, from "Made by Indians" to "Made in India". Today, it is considered patriotic to protect a few thousand industrialists. But what about the millions of consumers who, despite being among the poorest in the world, pay more for sub-standard goods and services than their rich US and Japan counterparts? Under "Made in India", it doesnt matter who the producer is, as long as jobs are created for Indians, cheaper quality goods are available and export dollars are generated. The UKs highest export contributor is the auto industry and only because Toyotas European manufacturing facility is in the UK. If the UK tried Indian-style swadeshi, Toyota would have gone elsewhere and the UK would have been the biggest loser.