I must warn my readers that my intellectual capabilities are not what they used to be. While thingsused to come to me in a flash in my younger days, I had to spend some time thinking of a title for thisarticle--'The East India CompanyXP', Speak Global, Act Local, and 'How to make fools (ofpeople) and still influence them' seemed like natural choices--but then, I said, what the heck, a roseby any other name would be as beautiful, and therefore, logically enough, a bad article by any other titlewould be as unreadable. So, there.