What makes Kerala difficult for the BJP? It seems India’s ruling party is beginning to address the vexed question ahead of assembly elections in the LDF-ruled state. One sign is Union home minister Amit Shah’s reference to Kerala as a land of social reforms in his speech at an election rally in state capital Thiruvananthapuram. “It had a different tenor, not aggressive like his speech in West Bengal. The BJP has learnt that its usual recipe of communal rhetoric wouldn’t help in Kerala,” says D. Dhanuraj, chairman of Centre for Public Policy Research.