That said, the solution to costly regulation is not to have no regulation at all. Instead, we need to make regulation more efficient and flexible. A cap-and-trade market in SO2, covering power plants and large industry, would establish a strict limit on the total quantum of pollution that can be produced, but allow plants to buy and sell permits with each other. Newer plants or those for whom it is cheap to reduce SO2, could make larger reductions and be rewarded for this by being able to sell permits to those for whom pollution reduction is prohibitively expensive. This would minimize the costs on everyone and possibly lead to significant additional revenues through permit sales for those who can cut SO2 in innovative ways. It would open the possibility of using many methods, including fuel changes and abatement equipment, and provide a continuous incentive to make even small reductions, removing the all-or-nothing nature of currently proposed regulation.