However, data shows that the situation is somewhat grim in India, as we continue to battle a massive and consequential shortage in the provision of safe and timely blood and blood components. Our annual requirement is estimated to be at nearly 26.5 million units of blood, while the supply is just around 13.5 million units despite having an eligible donor population of more than 500 million individuals. This supply-demand disparity leaves a shortage of around 13 million units and it has had serious adverse consequences for our public health system over the years. For example, excessive bleeding after childbirth i.e. postpartum haemorrhage (PPH) accounts for nearly 30 per cent of all maternal mortality in India and regrettably, these can be well averted. Moreover, in terms of safety, in an RTI it was revealed by National AIDS Control Organisation (NACO) that 1,342 people pan-India had contracted the HIV infection due to unsafe blood transfusion in 2018-19.