All those who work in the domains of health education, behaviour change and health communication to support healthier life choices among people know how tough it is to shift behaviours and choices that make people unhealthy, or even seriously ill. “The toughest part of the entire spectrum of diabetes management is how to change some fundamentals in the way a person is used to living. You can change their medication quickly, but changing food choices is very challenging,” says Bhat, who treats large numbers of patients from his clinic in Kochi, Kerala, a state known for its high burden of diabetes. He has chosen to use pictures of his own patients and the conditions they are affected by, to help people understand the depth of suffering that can occur. These pictures, or video clips, have a huge impact on patients who need that extra push to work on their lifestyle choices. “A doctor has to be beyond empathetic, communicating a serious message with all the seriousness it deserves,” explains Bhat. And this made him so concerned that he decided to invest himself into wide communication efforts, through a YouTube channel, to reach out to as many people as possible so that he could spread the right kind of information, create awareness about diet and lifestyle modification, and ensure people have a credible go-to source of information and medical knowledge available to them in an easy-to-use format.