Absence of routine health check-ups even at ill-equipped free government healthcare facilities due to paucity of time compelled by the need to make a living, adds to the troubles. Much more than suffering the impact of air pollution because of their own actions or inactions, the poor are affected by the apathy and indifference of governments, industry and other stakeholders. When the meter for PM10 reads 25 in the UK, it makes front-page news. In Delhi-NCR, a meter reading that breaks the monitor’s 999 limit several times a year, does not make the headlines or provoke outrage. No one realises that we are in a way going through Ver 2.0 of the Bhopal gas tragedy. Making cosmetic announcements and public displays cannot solve the problem, nor can erecting smog towers or other ideas copied from failed experiments in China. Solving the problem at source is more important than letting it happen and then thinking of spending huge public money to ameliorate the situation. It’s time for public and private bodies to come together and take action.