The formal entry of Urdu in Calcutta began with the establishment of the Calcutta Madarsa in 1781 by Warren Hastings. In 1784 William Jones established the Asiatic Society, which helped in the advancement of many languages, including Urdu. However, Urdu flourished when thousands of Awadhis flocked to Metiaburj. The settlers spoke chaste Urdu and it spread its distinction and sweetness among the masses. Shah continued to patronise the language by encouraging writers and poets through popular events like mushairas (poetic symposiums), ghazals, marsiaya (the tragedy of Karbala recited in the lyrical form), and qawalis. As a result, it gave rise to a new generation of talented poets, writers, singers, and narrators. Even now, traditional families in Metiaburj still use expressions and metaphors that are redolent of a lost age of nobility and have gone out of daily usage. Interacting with them, one is transported to a bygone era. A major literary figure, Shah was a master of Persian and Urdu literature and wrote about 100 books, many of them published in his private press—Matbua-i-Sultani, or royal press.