SUPERANNUATED bureaucrat S.S. Gill, in his capacity as the executive-member of the newly-constituted Prasar Bharati Board, a perch that places him on par with the cabinet secretary, has been assigned a pivotal role in the autonomous corporation that will henceforth be the sole authority in charge of Doordarshan and All India Radio (AIR). So when the former information and broadcasting secretary decides to make all the right noises about weeding out commercialism from Doordarshan, clamping down hard on surrogate advertising, mercilessly yanking off shows that don't measure up to his idea of healthy entertainment, and propping up programmes that uphold Indian values, for whatever they are worth, it is time to worry.