Since the BJP’s formidable victory in the 2014 general elections, Hindutva’s stock has been steadily moving up. After securing political dominance, the Sangh parivar now aims at a repeat win in 2019, aspiring to hegemonise politics and Hindutva-ise India. Just like a booming stock market with a falling rupee does not reflect robust economic health, an upbeat Hindutva does not necessarily indicate its electoral invincibility. Moreover, Indian elections often defy arrogance and predictability, like the ones in 1977 and 2004. Interestingly, the parivar anticipated the challenge well in advance while conceiving its strategy for 2019.