So how can one explain this backlash? Because globalisation doesnt only create winners as some led the world to believe. Even in the First World, it creates losers, mostly unskilled, semi-skilled or underqualified workers. Besides, the free market economy that has fuelled the cult of consumerism has created an intolerable gap between what these groups want and what they can get-a precondition for revolutions, according to historian Crane Brinton, whos done a comparative study of the English, French, American and Russian revolutions. These disenchanted groups become ideal fodder to take to the streets. What further aggravates them is the way globalisation has heightened disparity. The rich have become richer and whats worse in their eyes, the rich now have an exciting choice of goodies to indulge in-food, clothes, exotic vacations, lucrative stock options.