The time seems to have come for rural India to play a major role in India’s growth story. Agricultural growth has picked up momentum again. The government is spending vast sums in programmes such as Bharat Nirman, Sarva Shiksha Abhiyan and the National Rural Employment Guarantee Scheme. Expect rural demand to pick up as a result. Higher rural demand has the potential to lift the GDP growth rate from the present respectable level of 8 per cent to the next benchmark of 10 per cent.