Then Ahmedabad became my ‘town-in-law’, and over the next four decades I was exposed through a wider aperture to the complex, often conflicting, Gujarati ‘character’. If Gujarat was the experimental theatre of Hindutva in those rath-driven days, it was even more the experimental theatre of food. Proof of this lay in the ‘veg burger’ with amli-ni-chatni, the ice-cream in every inconceivable flavour, syrup and topping at the iconic ‘Chills, Frills, Thrills’ (which arguably outrivalled ‘New Yorker’, the over-the-top teerthdham of Mumbai’s Gujju salivation seeker). In fact, these were symbols of a wider adventurism, often uninhibited by the spoilsport restraints of sophistication. If pepperoni pizzas fell like dominos in Navrangpura a full decade before the ‘Jainification’ of Mumbai’s Malabar Hill, it was because an economically influential community could assert its domination on the larger taste. And did so with unabashed aggression.