The media is divided, polarised and fiercely competitive—but four newspapers thought alike and were on the same page for at least one day. Also, it’s perhaps a first in history. People in Odisha were stupefied when they found Friday’s headlines for the lead story on front pages of four leading vernacular newspapers screaming in unison: “Bhokara Bhugola Ebe Bhatahandi” (The zone of hunger is now a rice bowl). The quartet that had the same brain wave, at the same time, were The Samaja, Sambad, The Prameya and Nitidina. A fifth, The Samaya, tried to be a little different, replacing ‘ebe’ (now) with ‘aji’ (today)!