The top man at Bennet Coleman (BCL) must be a worried man after going through the latest National Readership Survey (NRS). The Times of India Bombay, which is the milch cow for the BCL group of weekdays is fine and growing, but the real shocking revelation is that The Times of India on a Sunday has almost one-third the readership it has on a weekday. Also, on the presumption is simply choked with advertisements. Seems unlikely, but then this is just one of the many "highlights" of the latest NRS. The Times of India on a weekday has 9,78,000 readers whereas on a Sunday it has only 3,41,000 readers. The trend is the same for Mid-Day which has a circulation of 6,00,000 on weekdays and 3,60,000 on Sundays.