The prime minister’s recent invitation for parents to take selfies with their daughters as a social media campaign against female foeticide and infanticide has already taken a controversial turn. Two women, an actress and a social-political activist, who differed from the PM’s message, were most vulgarly and violently abused on social media by male enthusiasts of the campaign. What is noticeable is how these men, supposedly sensitive about women’s issues, took no time and suffered no qualms in offering their contradictions so publicly, and with such vehemence. For them, the PM alone appears sacrosanct, and women are worth all the loving attention only as long as they coo in docile satisfaction to the demands of national patriarchy.