Personalised Training with IIDE
With very specific needs for upskilling their management cadre, corporations and even big ad agencies are collaborating with IIDE for corporate training. The Mumbai based Ed-Tech Institute has trained more than 2,700+ employees from 20+ corporations. Their clientele belongs from a diverse range of industries such as automobile, fashion, pharmaceuticals and even traditional ad agencies.
The institute boasts a highly experienced team of trainers with 8-10 years of field expertise and work-ex incorporate digital marketing setups. The team of trainers is led by their Chief Learning Officer, Meherzad Karanjia, a veteran in digital marketing with 18 years of work-ex in the management teams of brands such as Quikr, Pepperfry and agencies as Foxymoron and Schbang.
As a team consisting of ex-marketing professionals, their style of training focuses on integrating the efforts of various departments into one comprehensive marketing strategy to drive up ROI even further.
Meherzad sheds more light on the corporate training needs of marketing managers, “Large companies have parallelly running departments that are pursuing their effective strategies. To increase efficiency at a large scale, an integrated approach to make the marketing, sales and branding departments work in tandem with each other is the need of the hour”.
For experienced managers running large marketing setups, and training has to be connected with concrete business goals. Megha Aggarwal, the Head of Corporate Communications and Training at IIDE, detailed their process on how the hands-on training is executed.
To ensure that each client receives actionable and tailor-made solutions, the institute takes a pre-training, needs assessment test to create unique proposal decks to precisely understand each client’s needs. During the main upskilling training, IIDE employs a range of learning techniques to make their training more impactful such as showcasing industry-relevant case studies, brainstorming activities, quizzes etc.