With over a million visits last year, Oxygen Times became one of the largest respiratory platforms in India.
New Delhi (India), January 20: According to a survey, 81% people conduct online research before a purchase, more expensive a product is more online sources they refer to. However, while having a significant demand in the offline market, there are still a lot of untapped industries with an online presence.
One such gap was identified by Oxygen Times when they realized that there is almost no reliable information on the essential life saving devices like oxygen concentrators and started an informational blog covering different models and brands available. The blog became a tremendous success when it started attracting heavy organic traffic from all over the world.
The company launched their eCommerce operations in November 2021 in an attempt to to monetize the website traffic. Little did they know that it would turn into a thriving respiratory equipment e-commerce business, making Oxygen Times one of the the largest respiratory platforms in India.
“Many patients in India need expensive medical devices for everyday use but are often hesitant to buy as they are unsure if they are getting the right equipment for their needs. We caught this pain point and started helping people with buying guides, videos, product reviews, comparisons and telephonic support right from selecting the product to demonstration on delivery.” said Pranav Kaistha, the Co-founder and CEO of Oxygen Times.
This simple strategy actually helped the company as they saw tremendous business growth within 1 year and now they fulfill orders worth crores every month accross India.
“We are thrilled to see the positive impact our company is having on the industry. Our goal is to make home healthcare devices more accessible to those in need and we are proud to be achieving that. The credit of our success also goes to our exceptional dealer network, 24 hours delivery with demo, COD and pay later options", added Bharat Goswami, the Co-founder of Oxygen Times.
Oxygen Times is poised for continued success and looks forward to helping more customers with their home healthcare needs.
Disclaimer: The above is a contributor post, the views expressed are those of the contributor and do not represent the stand and views of Outlook Editorial.