“Whenever you think of the PM, be it to criticise or to compliment, think of Poshan Mission and not Narendra Modi.” On March 8, 2018, when Prime Minister Narendra Modi launched his Rs 9046 crore flagship National Nutrition Mission in the small town of Jhunjhunu in Rajasthan, his dramatic words had women lifting their ghunghat to snap a shot of him on their phone cameras. Not just. It had nutrition gurus across the country sitting up and taking note. It was possibly India’s first admission that things were going horribly wrong on the nutrition front.