There was a time when people in Ganaur Tehsil of the Sonipat district in Haryana hardly felt any need to take special care of a pregnant woman in their family. Following the tradition, they relied on the life experience and wisdom of elderly women in the family. For all medical assistance, they engaged a ‘daai’, a local midwife who was not qualified to offer her services. People hardly took pregnant women for regular medical check-ups at nearby public health centres. They did not even go for the immunization of pregnant women and babies. In most cases, babies were delivered at home with the help of the ‘daai’. People consulted a qualified doctor at a public health clinic or a hospital only in case of any serious complication or medical emergency.