It is no new revelation that India is grappling with challenges related to nutrition. Some of these include calorie deficiency, micronutrient deficiency, obesity, etc. Another prevalent challenge is protein deficiency. Government reports and statistics have indicated that protein consumption is on a gradual decline (NSSO). Recent studies (IMRB) have already indicated that most urban Indians could already be protein deficient. Another study, (India Protein Paradox, 2020) pointed out that perception of protein might be diluted, courtesy of poor knowledge and awareness, coupled with age-old myths and misconceptions around macronutrients.