Most Indians are going deaf. At least, they are hearing less. One in every 10 Indians has some hearing problem. Nearly 50 per cent of 60-plus population suffers from moderate to profound hearing loss. To put things in perspective, hearing loss is now ranked as the third leading cause of years lived with disability by the Global Burden of Disease Report. The World Health Organization estimates that 80 per cent of all people with hearing loss live in low- and middle-income countries, where access to hearing care is often limited. And India is one of the countries with the highest burden of disability. No wonder, the hearing aids market in India is on an upswing, from Rs 200 crore in 2011 to over Rs 550 crore now.