Every morning, Kota bai wakes up and walks over to the house she constructed just a year ago. She inspects her flock of 400 chickens carefully – all hale and healthy! It will soon be time for their breakfast – a specially formulated meal with the right mix of nutrients so they can lay healthy and large eggs. All this is thanks to the Madhya Pradesh Women Poultry Producers' Company Limited (MPWPCL). MPWPCL is an all women owned and managed farmer co-operative that promotes smallholder poultry women farmers by aggregating them in clusters working on market principles and generates wealth for their socio-economic upliftment. Over the last five years, this has led to a consistent increase in farmers' income like Kota bai while simultaneously improving the availability and affordability of eggs in rural India.