India’s greatest treasure is its people. Of all the children in the world, every fifth one lives in India. India is also home to every third malnourished child in the world. The cycle of malnourishment for a child starts at conception and continues to impede the child once they are born and as they grow. In 2018, Prime Minister Narendra Modi’s government launched the National Nutrition Mission (NNM), also known as ‘POSHAN Abhiyaan’, under the National Nutrition Strategy as a remedial measure. NNM, the world’s largest nutrition program, aims to reduce stunting, underweight, and low birth weight, each by 2% per year; and anemia among children, adolescents, and women each by 3% per year until 2022. However, despite such focused efforts, malnourishment continues to be an issue, mainly because of poor access and affordability to nutritional food and limited access to proper maternal and child-health services.