Finally, we have an inequitable Market Deficit for affordable, fortified energy food which can be consumed by children, adolescents and adults in lower income families to bridge their dietary deficit. While the market has stacks of expensive fortified energy food and beverages for higher income groups, there is nothing affordable for low-income groups except junk kurkuras and chips costing Rs 5. It is perfectly possible to produce a low-cost nutritive fortified energy food for children within Rs 5 from wheat, defatted soya, green gram, and ragi malt, providing around 380 calories from 25 grammes. A Feasibility Study conducted through KPMG in 2018 under the Karnataka Multi-sectoral Nutrition Pilot Projects, calculates a market demand of 42 million tons of low-cost energy food per year, but strangely, no private entrepreneurs want to enter this field[1]. One can only conclude that there is a quiet understanding between multinationals monopolizing this market and our F&B sector, that this market vacuum for affordable energy food will not be disturbed and protein imperialism will continue. This, in spite of the firm finding in the Feasibility Study that there is a direct correlation between high incidence of low weight, stunting and wasting among children; low body mass index and stunting among adolescents, and lack of low-cost fortified energy food in the market.