In the current Covid-19 situation where mobility has been restricted and access to healthcare services has been compromised, CMAM can act as a catalyst to reach children living in remote and hard to reach areas. On the gender front, a community-based approach enables field functionaries to develop strong relationships with the community that in turn helps them to educate and sensitize people about the importance of maternal nutrition, the right age of marriage for girls, the need for family planning, women’s empowerment, and gender-based violence. This continued engagement with the community leads to a change in the attitudes and behavior of both women and men around gender and nutrition, therefore further enhancing focus towards maternal and child nutrition and improvement in other dietary practices. States such as Rajasthan, Gujarat, Uttar Pradesh, Jharkhand, and Bihar have seen beneficial outcomes already.