In March 2018, the Government of India launched its ambitious Poshan Abhiyaan to tackle the issue of malnutrition. However, despite various flagship programmes of the Government, the threat of widespread child malnutrition still remains. Worldwide too, the 2018 Global Nutrition Report lists malnutrition as a severe problem, once again. Half the deaths in children are linked to malnutrition (Lancet maternal and child nutrition, June, 2013). Therefore, a multi-pronged approach is necessary to tackle the scourge.