Rates of nutrition-related non-communicable diseases (NCDs) are on the rise across the globe. Once seen as a trend mainly in wealthier countries and affluent communities, today, economically transitioning countries like India and rural communities I these countries are also facing the increasing NCD burden. One of the important factors driving the growing NCD burden is the increased consumption of cheap, energy dense, and nutrient poor foods, which are becoming more rampant and easily available making more and more consumers are consuming pre-packaged foods and meals purchased away from home. In response to the increasing NCD rates, many governments all over the world are implementing multi-pronged policy measures. Food labelling is one of the important population-based approaches that can help consumers make informed and healthy food choices by providing the necessary information about the food on the pack. Given the fact that food labels can be the direct means of communication about the product information between buyers and sellers and they can be potentially powerful tools of communication, which are now gaining traction alongside
the traditional channels of communication to discourage consumption of unhealthy packed foods.