YOUR reporter, 30, popped his first Viagra around 11 on the night of July 15. The chemist has sold the pills—two 100 mg sky-blue diamonds, each for Rs 800—loose, so there is no bottle, no product literature to enlighten oneself on how to consume it. But, hey, who needs to read to know this? Every Ram, Dick and Rahim who has followed Viagra's rise and rise into the biggest erection on Ball Street, as the Bongs might say, can spell phosphodiesterase backwards before climaxing.