But even more striking are the effects of technology on dating and relationships. According to research firm GlobalWebIndex, approximately six per cent of web users currently use dating apps, which amounts to a roughly $4 billion worldwide market. Though still at a preliminary stage, India, with over 250 million singles aged between 18 and 34 and 235 million smartphone users, happens to be one of the largest and most promising dating markets in the world, which probably explains the explosion of dating apps here. According to digital data resource Mindshift Interactive, nearly 33 per cent couples meet online today and 67 per cent of singles know someone who has met or romanced online. Take Tinder, for example. One of the world’s most popular dating apps, its usage in India apparently jumped 400 per cent in 2015. India is among its top five growing markets and the largest in Asia, attracting over 14 million swipes each day in the age bracket 19-25. For those not familiar with Tinder (hello, where have you been?), it’s a dating app, where you see people’s profiles, and swipe left to reject or right to accept, based mainly on the profile photograph and a few words. There is no pretense of depth on Tinder. You put your photograph up, and hope that someone likes how you look.